Toronto-based private practice dietician Leslie Beck is Medcan’s Director of Food and Nutrition. follow her on her twitter @LeslieBeckRD
As in the past (almost) three years of the pandemic, personal health will continue to be a key driver of food trends this year.
Environmental sustainability will continue to guide our food choices in 2023. As consumers become increasingly concerned about climate change, the trend will only grow.
With inflation continuing, at least for the first half of this year, we need to take care of our personal and planetary health without straining our food budgets.
Let’s take a quick look at some of the food trend predictions for 2023.
The rise of reductionism
Plant-based diets will continue to grow in popularity this year. That doesn’t mean people have given up on animal products.
Rather, more and more consumers are choosing to reduce their intake of animal foods, rather than eliminate them in favor of plant foods. This eating pattern has benefits for food costs, health and the environment.
A study by global market research firm Mintel found that between March 2021 and April 2022, the number of consumers who thought they were carnivores fell by 5%, while omnivores and flexi The rate of adherence to the Thalian (aka semi-vegetarian) diet increased.
A recent survey found that 1 in 4 Canadians are flexitarian and follow a predominantly plant-based diet, although they may also eat animal products.
Reductionists don’t seem to replace beef with so-called “fake” meat.
For example, Beyond Meat and The Impossible Burger may taste and look like meat, but sales momentum is slowing, and they offer nutritious, more natural meat products with simple ingredient lists. Consumer demand for alternatives is highlighted.
Still, adoption of new product categories such as plant-based chicken and plant-based seafood is expected to increase this year.
According to Jo-Ann McArthur, president of Nourish Food Marketing in Canada, in 2023, “we expect to see more emphasis on older plant proteins such as tempeh. may become.”
Women’s Health Food Enters Market
Healthy aging foods and beverages were trending last year, supporting muscle health, immune function, an aging brain and restorative sleep. And they will continue to do so.
But according to the Nourish 2023 Trend Report, the big opportunity this year and beyond is in “women’s” foods.
According to data from Spoonshot, a US-based food and beverage AI research company, the online buzz about women’s health is about wellness, menopause, pregnancy, weight loss, and gut health.
Also consider that more consumers, especially millennials, are prioritizing personalized health and wellness products compared to a year ago.
MPowder is a UK-based company that offers a range of plant-based powders designed to target symptoms associated with menopause. And US-based Moodygirl sells a range of chocolate bars (shipped to US customers only) that are touted to relieve premenstrual symptoms, from irritability to anorexia to low libido.
In 2023, we expect to see more social media influencers promoting foods and supplements tailored to women’s health.
Growing interest in reducing food waste
High inflation means consumers will focus even more on reducing food waste in 2023.
Strategies such as planning meals before shopping, buying only what you can use, storing food properly, and finding uses for leftovers can help you save money on food.
These approaches also mean less food goes to landfills, which produce methane, a powerful greenhouse gas.
This year, upcycling surplus or unsellable produce into plant-based protein powders and food ingredients, “intelligent” bottle caps to measure food freshness, curbside collection of food waste for composting, and more. , we will see more initiatives aimed at reducing food waste.
Ube, unique pasta, dates 2023 menu
Keep an eye out for ube (pronounced ooh-beh) this year. This is a sweet, nutty purple yam from the Philippines rich in fiber, vitamin C and anthocyanins (the phytochemicals that give these tubers their deep purple color).
In Filipino cuisine, ube is made into cakes, puddings, and other sweet desserts. In North America, they’re trending as lattes, air-fryer “french fries,” and commercial spreads (thanks to Trader Joe’s).
Heritage pasta, cut with a bronze die, gives the noodles a gritty texture (which allows the sauce to cling better) and is expected to be trending again this year. .
Also, as demand for natural sweeteners increases, dates are expected to be used in smoothies, protein bars, breakfast cereals, snack foods and salad dressings as date syrups, date pastes and dried dates.
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