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Los Cabos Tourism Board Talks Destination’s Success, Future Plans, Travel Advisors

Los Cabos Tourism Board Talks Destination’s Success, Future Plans, Travel Advisors

Los Cabos Tourism Board Talks Destination’s Success, Future Plans, Travel Advisors

As the travel industry continues to recover from the effects of the pandemic, Los Cabos has grown to become one of Mexico’s most popular destinations.

Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, has worked tirelessly with his team to increase the number of arriving international travelers, introduce a new virtual tour platform and announce a rewards program for travel advisors. I have continued.


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Los Cabos forecasts unprecedented growth in tourist numbers expected by the end of the year, with 3.3 million visitors projected to be up 20% from the same period in 2021. The destination continues to exceed expectations and will usher in a new chapter into 2023. We focus on a holistic sustainability approach.

In response, Eponda told TravelPulse about the success of Mexico’s resort cities in 2022 and the excitement of tourism officials in the year ahead.

TravelPulse (TP): Los Cabos has seen unprecedented tourism growth this year, a trend expected to continue for the rest of 2022. What fueled the region’s post-pandemic resurgence? What can we expect in 2023?

Rodrigo Esponda (RE): With its swift response to the pandemic, Los Cabos has committed all of its private efforts to improving its product offerings with a safety-first approach so that destinations can continue to welcome travelers in a safe and secure environment. and concentrated public efforts. Los Cabos is a preferred destination for new and returning travelers looking for a destination closer to the U.S., offering a personalized experience that ensures a level of confidence during travel disruptions. Los Cabos is an easily accessible destination from the United States with commercial and civil air connections.

Los Cabos is on track to achieve another impressive growth this year, recovering 100% of all travel activity in 2021, with more than 20% more visitors at the end of 2022 compared to 2021 projected to increase. We expect to see this trend in 2023. Increased length of stay and demand from visitors for more personalized and private services. Reflecting this, travelers are spending more at their destinations. For example, a visitor’s average travel expenditure in Los Cabos is $2,500 for him versus $1,100 for the rest of Mexico.

TP: The rise of technology has helped transform the tourism industry, and Los Cabos is now implementing a 360-degree tour virtual experience that allows travelers to experience the area before they even visit. What impact do you think this will have on tourist numbers, and what benefits will it bring to those ready to adopt Web3 and Metaverse technologies?

Date and time: We believe the 360-degree tour virtual experience offers rich, interactive aerial and ground panoramic imagery to excite visitors and planners and help them discover what Los Cabos has to offer. The platform allows booking reservations and tickets and creating itineraries prior to arrival, which is expected to help drive leads, bookings and spending at destinations.

For users eager to adopt Web3 and Metaverse technologies, the platform offers an easy flow from one geographic location to another and from air to ground. No other technology uses this air-to-ground immersive technology, and Los Cabos is the first destination in Latin America to implement it.

TP: Los Cabos also gives back to Trip Advisor. All certified Los Cabos Specialist Advisors can record a customer’s booking, earn points and be eligible to receive a gift her card. How important are your agents to your destination and what else are you doing to reward their efforts?

Date and time: Travel Advisors and partners are integral to the success of Los Cabos. They provide reliable advice and unique suggestions to many travelers. We work with many advisors to ensure that you have the most up-to-date information on Los Cabos properties, events, amenities and protocols.

The Los Cabos Specialist Platform has amazing resources such as videos, maps, images and training courses to give you the opportunity to become a specialist in Mexico’s most exclusive destinations. In addition, by becoming a Los Cabos Specialist, Travel Her Advisors and their clients will receive exclusive benefits and amenities at Los Cabos hotels.

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