San Antonio-based HEB opened its first Dallas-Fort Worth store Wednesday, giving folks in Frisco their first taste of the beloved Texas grocery giant’s shopping experience.
While locations of the chain’s high-end Central Market concept have served DFW shoppers for more than two decades, the 118,000-square-foot Frisco store is its first standard-format grocery in the region.
“Opening our flagship HEB format in the DFW area has been an aspirational goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” Central Market Division President Stephen Butt said in a news release.
The grocery conglomerate shared images on social media of prospective guests lining up outside the new store ahead of its 6 am grand opening.
The Frisco location features expected amenities such as a deli, a meat counter, a frozen section, a bakery and a florist. It also has one of the chain’s True Texas BBQ restaurants along with an HEB Wellness Nutrition Services and its new Homes by HEB department, which focuses on furniture and interior decor.
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